Encouraging Entrepreneurial Spirit in Generation Z through Digital Marketing (Tiket10.Com) Education and Training
Abstract
Digital marketing-based entrepreneurship training is an effort to prepare Generation Z to enter the digital business world by utilizing digital Tiket10.Com platforms. The focus of this training is to teach skills for Generation Z such as online marketing, inventory management, and customer service. Trainees will be guided in understanding digital marketing and effective marketing strategies to increase the visibility of their products. In addition, the training also includes managing transactions safely and efficiently. Tiket10.Com, as a digital marketing company engaged in selling airline tickets, trains, telephone credits, as well as electricity and water payments, will provide deep insight into the industry. This education and training also guide participants to understand consumer behavior and the latest market trends, as well as leverage data to make smart decisions in their business. Through Tiket10.Com training, it is expected that Generation Z will be equipped with the knowledge and skills necessary to succeed in managing their own digital marketing business. This is expected to encourage economic growth in the region and open up new opportunities for independence and career development of Generation Z in the digital era.
Metrics
References
Banjarnahor AR, et al. (2023) Digital Enterpreneurship dan Inovasi Bisnis. 1st edn. Edited by M.J.F.S.& J. Simarmata. Meda: Yayasan kita menulis. Available at: https://scholar.google.com/scholar?cluster=14921957623006330348&hl=en&oi=scholarr.
Education, E. et al. (2020) ‘Marketing with a Behavioural Focus Jo e sin ss d I nd us tri ar g’.
Eze, S.C. et al. (2019) ‘Mobile marketing technology adoption in service SMEs: a multi-perspective framework’, Journal of Science and Technology Policy Management, 10(3), pp. 569–596. Available at: https://doi.org/10.1108/JSTPM-11-2018-0105.
Fedoryshyna, L. et al. (2021) ‘Digital marketing in strategic management in the field of the tourism’, Journal of Information Technology Management, 13, pp. 22–41. Available at: https://doi.org/10.22059/JITM.2021.80735.
Hernandez-de-Menendez, et al (2020) ‘Educational experiences with Generation Z’, International Journal on Interactive Design and Manufacturing, 14(3), pp. 847–859. Available at: https://doi.org/10.1007/s12008-020-00674-9.
Kahraman, A.D. (2020) ‘The Relationship Of Generation Z With Digital’, pp. 113–134.
Leong, C. et al. (2019) ‘" Platform Leadership : Managing Boundaries for the Network Growth of Digital Platform Leadership : Managing Boundaries for the Network Growth of Digital Platforms’, (January). Available at: https://doi.org/10.17705/1jais.00577.
Li, Z. et al. (2022) ‘Tourists’ Health Risk Threats Amid COVID-19 Era: Role of Technology Innovation, Transformation, and Recovery Implications for Sustainable Tourism’, Frontiers in Psychology, 12(April). Available at: https://doi.org/10.3389/fpsyg.2021.769175.
Lindner, J. (2018) ‘Entrepreneurship Education for a Sustainable Future’, Discourse and Communication for Sustainable Education, 9(1), pp. 115–127. Available at: https://doi.org/10.2478/dcse-2018-0009.
Maemunah, S. et al. (2023) ‘Online Order Delivery On Customer Satisfaction’, Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA), 3(1), pp. 177–182. Available at: https://doi.org/10.36908/jimpa.v3i1.167.
Marisda, M. et al. (2020) ‘The Application Of The Technology Acceptance Model (TAM) Method For The Acceptance Of Autonomous Trucks As Logistics Delivery Services’, Transport and Logistics, pp. 766–775.
Moorthy, T. and Sahid, S. (2022) ‘The Influence of Digital Marketing Literacy on Entrepreneurship Behavior among Public University Students in Malaysia’, (January). Available at: https://doi.org/10.6007/IJARBSS/v12-i1/11837.
Muthumeena, M.P. and Yogeswaran, D.G. (2022) ‘Entrepreneurship Education Through Successful Entrepreneurial Models in Educational Institutions’, Journal of Development Economics and Management Research Studies, 09(14), pp. 13–19. Available at: https://doi.org/10.53422/jdms.2022.91402.
Sawitri, N.N. et al. (2023) ‘Business Opportunity Human Resource Information System for a Human Resource Department to Create Career Path and Performance Evaluation’, East Asian Journal of Multidisciplinary Research, 2(4), pp. 1505–1516. Available at: https://doi.org/10.55927/eajmr.v2i4.3757.
Seemiller, C. and Grace, M. (2017) ‘Generation Z: Educating and Engaging the Next Generation of Students’, About Campus: Enriching the Student Learning Experience, 22(3), pp. 21–26. Available at: https://doi.org/10.1002/abc.21293.
Simarmata, J., Yuliantini, Y. and Keke, Y. (2017) ‘The Influence of Travel Agent, Infrastructure and Accommodation on Tourist Satisfaction’, 28(Ictgtd 2016), pp. 281–283. Available at: https://doi.org/10.2991/ictgtd-16.2017.55.
Singh Ghura, A. (2017) ‘A Qualitative Exploration of the Challenges Organizations Face while Working with Generation Z Intrapreneurs’, Journal of Entrepreneurship and Innovation in Emerging Economies, 3(2), pp. 105–114. Available at: https://doi.org/10.1177/2393957517711306.
Sousa, M.J. et al. (2019) ‘Creating knowledge and entrepreneurial capacity for HE students with digital education methodologies: Differences in the perceptions of students and entrepreneurs’, Journal of Business Research, 94(August 2017), pp. 227–240. Available at: https://doi.org/10.1016/j.jbusres.2018.02.005.
Stetler, K.L. and Magnusson, M. (2015) ‘Exploring the tension between clarity and ambiguity in goal setting for innovation’, Creativity and Innovation Management, 24(2), pp. 231–246. Available at: https://doi.org/10.1111/caim.12102.
Vaculčíková, Z., Tučková, Z. and Nguyen, X.T. (2020) ‘Digital marketing access as a source of competitiveness in traditional Vietnamese handicraft villages’, Innovative Marketing, 16(1), pp. 1–10. Available at: https://doi.org/10.21511/im.16(1).2020.01.
Copyright (c) 2024 Jualiater Simarmata, Astri Rumondang B, Dian C. Anggara, Gratia Atanka Barus, Andre Yosafat
This work is licensed under a Creative Commons Attribution 4.0 International License.
Dengan mengirimkan naskah artikel, berarti penulis setuju dengan segala kebijakan yang ditetapkan oleh jurnal dan penerbit.
Penulis menyatakan bahwa:
- kebijakan ini telah diketahui dan disetujui bersama oleh semua penulis;
- naskah artikel belum dipublikasikan secara resmi sebelumnya di media ber-ISSN atau ber-ISBN yang terdaftar, kecuali dalam bentuk abstrak atau sebagai bagian dari materi kuliah, atau skripsi/tesis/disertasi yang tidak diterbitkan;
- naskah tidak sedang dalam proses editorial dan dipertimbangkan untuk publikasi di tempat lain;
- publikasi naskah ini telah disetujui oleh semua penulis, institusi afiliasi penulis, otoritas yang bertanggung jawab, dan lembaga di mana kegiatan telah dilakukan;
- naskah berisi materi yang aman dari pelanggaran hak cipta;
Perjanjian Hak Cipta dan Lisensi
- Penulis memiliki hak cipta dan hak kepemilikan lainnya yang terkait dengan artikel.
- Penulis memiliki hak dan diizinkan untuk menggunakan substansi artikel untuk karya-karya penulis berikutnya, termasuk untuk keperluan bahan/materi kuliah dan buku.
- Penulis menyerahkan hak publikasi pertama kepada jurnal dengan di bawah Lisensi Creative Commons (CC BY 4.0).
Pernyataan Lisensi CC BY 4.0
Anda diperbolehkan:
- Berbagi — menyalin dan menyebarluaskan kembali materi ini dalam bentuk atau format apapun;
- Adaptasi — menggubah, mengubah, dan membuat turunan dari materi ini untuk kepentingan apapun, termasuk kepentingan komersial.
Pemberi lisensi tidak dapat mencabut ketentuan di atas sepanjang Anda mematuhi ketentuan lisensi berikut ini.
- Atribusi — Anda harus mencantumkan nama yang sesuai, mencantumkan tautan terhadap lisensi, dan menyatakan bahwa telah ada perubahan yang dilakukan. Anda dapat melakukan hal ini dengan cara yang sesuai, namun tidak mengisyaratkan bahwa pemberi lisensi mendukung Anda atau penggunaan Anda.
- Tidak ada pembatasan tambahan — Anda tidak dapat menggunakan ketentuan hukum atau sarana kontrol teknologi yang secara hukum membatasi orang lain untuk melakukan hal-hal yang diizinkan lisensi ini.